Rob Smith


Rob Smith, Founder of The Phluid Project, is a highly accomplished Senior Executive, Entrepreneur and Board member with more than 30 years of experience in the apparel, fashion, sports goods, and merchandising industries. Throughout his executive career, Rob has worked in a variety of successful leadership positions for well-known companies and brands, such as Macy’s and Victoria’s Secret. Most recently, at Haddad Brands – Nike, Levi’s, Jordan, Converse, Rob provided strategic oversight in daily operations of the design, branding, sourcing, and marketing departments. His key areas of expertise include youth businesses, retail, brand development, merchant, international experience, merchandising, design, product development, supply chain, and go-to-market strategy.

Rob’s background and his bringing The Phluid Project to fruition is a personal venture which is a reflection of his professional experience and driven by his intimate passion and understanding of how today’s youth thinks, their unwavering persistence in social responsibility and carving out a niche that has greater relevance than ever before recognized or appreciated. Rob presently serves on the Board of Steve Madden Ltd. Member of the Compensation and Corporate Governance Committees; he is a Board Member and Chair of the Hetrick Martin Institute and the HMI Emery Awards - Hetrick- Martin Institute; and is a Board Member for Athlete Ally and launched the Athlete Ally Action Awards.

Rob Smith’s talk will discuss the historical role gender has in clothing and how gender fluid clothing can impact our society going forward.